Why your Real Estate Team will Benefit from a Mortgage CRM Software

client relationship toolsEffective real estate marketing is one of the backbones of a successful mortgage business. However, there is increasing competition for loan marketers both in real-life and in online marketplaces. The need to implement a strong marketing campaign has given a fair amount of pressure for mortgage businesses in order to keep up with their counterparts.

Marketing teams are now looking at technology to help them create strong campaigns that reach potential clients effortlessly. They turn to various mortgage CRM software programs to guide them in seamlessly marketing their respective companies.

How does mortgage crm aid loan marketers in their work? Here are some of the benefits marketing teams get from this new technology.

  • It gives them endless ideas for marketing their companies

The best mortgage CRM software programs often carry an extensive library of marketing campaign ideas. It includes pre-written flyers, emails, direct mail pieces, and videos that marketers can simply customize to fit the needs and demands of their mortgage business and potential clients.

This large collection of campaign ideas ensures that marketers will never run out of new marketing content to deliver to their potential clients. They can even enhance some of them or come up with additional ideas based from those in their CRM’s library.

Leads and potential clients won’t get bored by seeing the same campaign ads delivered to their emails over and over again, as ideas stored in a mortgage CRM are varied and can be used to launch various marketing campaigns that won’t repeat itself over and over. The result is the effective conversion of leads to actual clients.

  • It makes marketing easier through automation.

Coming up with a mortgage marketing campaign is tough, but launching and implementing it can be tougher. But mortgage CRM software programs make campaign launches a breeze through the power of automation.

CRMs offer several tools to let marketers create and run campaigns effortlessly with just a few clicks. Some of these tools include the following:

  • Automated email marketing
  • Event-driven automated marketing
  • Post-deal marketing follow-ups

These tools follow the principle of “set it and forget it”. This means that mortgage marketers simply choose their campaign materials, customize them accordingly, and then use their CRM’s features to automatically send these materials to the intended leads and clients based on pre-qualified criteria.

For example, your team wants to send marketing emails to clients who recently got approved mortgage applications. You can create and send automated emails to these clients by enabling your mortgage CRM software’s event-driven automated marketing; that is, the marketing emails are automatically fired off once the client has been identified as having a successful closed mortgage deal with your company.

  • It allows marketing teams to analyze their performances

Marketing analytics is essential to let the mortgage business check the direction and efficacy of their campaigns. The best mortgage CRM software programs feature analytical and reporting tools that let marketers monitor the performance of their launched marketing campaigns.

Unify Mortgage CRM programs use smart algorithms to analyze the performance of a certain campaign by using client data as their basis. These algorithms utilize data gleaned from tracking client responses to the campaign that is being sent to them.

Results of data analysis are then collated in a comprehensive report where the marketing team can see a clear overview of how their launched campaign was received by their intended leads and clients.

CRM programs allow marketing teams to determine the success rate of their launched campaigns. This, in turn, will let them see their strengths and weaknesses in marketing their mortgage company. They can use their assessments to create better campaigns in the future.

Summing it Up

Marketing teams get several benefits from using the best mortgage CRM software for their company. CRMs ease up their jobs by:

  • Giving them lots of marketing campaign ideas
  • Automating campaign launches and tracking its direction
  • Analyzing their campaigns through smart algorithms

Using mortgage-specific CRM programs simplify a marketing team’s campaign creation and launch. They also free up additional pressure caused by competition with their counterparts.

Still contemplating whether or not to use a CRM for your real estate marketing team? Visit unifycrm.com to find out more.


Kitchen and Home Remodeling Tips to Make Your Home Easy to Resell

kitchen remodeling

Original Article Published On Glasindustrien.

What makes a house more sellable? You might argue that when building your dream house, you should consider designing it for comfort and that you and your family will be living there for a long time. However, there will be scenarios where homeowners need to transfer residences or relocate to a different state because of work. For whatever reasons, it is safe to say that when you design a house, it is wiser to consider selling it in the future, and that you might need to make it more sellable ever years after it was built.

Listed below are simple and practical tips you might want to consider when doing home remodeling.

Ensure there is Enough Room for Everybody

The kitchen could be the new family room. Designs like open spaces and areas that easily flows into other places in the house are ideal for a growing family.

Make the kitchen the heart of the home. Create an open-plan kitchen which merges into the living room. Add chairs to the kitchen island that you can pull out to accommodate everyone. Interior designers say that a bigger kitchen has become quite in demand of late.

Consider Utility: Convert an Area into a Mudroom

When home remodeling, consider utilizing an unused space in the basement or entry way as mudroom. A mudroom can be more than just a small space to take off shoes. It can also be a place to hang wet coats or keep umbrellas. It can also be a place where family members can put their keys or backpacks.

A functional space may also include a small table where you can put the mail or billing statements. A few functional chairs may be added that can double as storage.

Use Space Wisely

Most big houses are likely to have bigger rooms (particularly the master’s bedroom) or there are walk-in closets with big bathrooms. For some, there are his and hers bathrooms and closets.

Now, having two smaller bathrooms and closets for couples may not be as practical. It could be improved if there will only be one huge bathroom (where you can add a bathtub) and a big walk-in closet.

It has a bigger space for bathing, and you add in accessories and improve the design of the bathroom and closet.

Try Going Dark

It is common to see homes with white cabinets and drawers. Most homeowners don’t like black or dark cabinets. However, dark cabinets are chic and sophisticated, so you might want to consider. Black or dark navy would be a good choice. If you opt to go dark, do so in small doses only so as not to be overpowering.

Make the Areas Connected

A family room that is immediately adjacent to the kitchen is a good design. It’s easier for the members of the family to get snacks or prepare food for a movie night.

If you are going to put accessories or paint the powder room, for instance, it should feel connected to the entire house. You may use the same color palette or accessories.

When doing home remodeling, don’t be afraid to explore and be bold with your designs, but always think about comfort and durability.

Looking for A Kitchen Remodeling Company in Houston?

Check Out:

Level Pro Home Services, Inc.

920 Murphy Road, Suite C,

Stafford, TX 77477

Tel: (281) 397-2299

Categories: home related

Home Repair and Maintenance To Upkeep Home Value

Most people go on ignoring home repair problems due to financial situations.  In many cases where a home has a serious problem such as foundation repair where costs can get extremely expensive, its necessary to look at how to get the problem fixed as soon as possible.  Ignoring the problem typically devalues the home because the house continues to degrade depending on the problem it could create additional foundation damage to the house.

Once the foundation is fixed, most home owners will call upon a home renovation company to come in and perform cosmetic changes to do away with the visible damage.

Apart from that, you always want to make sure that your home is built with quality construction material.  For example, is your stair case rails made from wood or rod iron?  Do you have siding or is your entire house made from brick?  What kind of nails are hammered into the treated or untreated wood?  Does the house have bronze bearings where its called for?

More Info At Glasindustrian.

Categories: home related